1. Minimal emissions (TVOC, formaldehyde, 4-PCH, etc.,) from carpets during its use
2. Use of sustainable raw materials to the tune of 62%
3. Restriction of hazardous substances in raw materials
4. Adoption of resource efficient manufacturing process and utilization of onsite and offsite renewable energy
5. Reduction in waste to landfill by recycling process
6. Implementation of circular approach to take product back at the end of life
7. Implementation of environmental impact reduction measures identified by LCA assessment to reduce carbon footprint